I’m always trying to chip away at what I don’t know. One of the things I have a difficult time with is understanding things that are ascetically pleasing. I know it when I see it but I’m not terribly good at producing pleasing reliably. Another thing is trying to connect with people emotionally through a story or a game.
To improve on this, I’m looking into product design. I’m taking some tutorials that I hope will prove useful. Unfortunately so far, design is a collection of vague ideas that may or may not adequately guide me. It’s possible that these ideas are just building up a vocabulary to get me thinking in a different way. So far I don’t see a clear path to enlightenment.
So far the clearest information I’ve seen on design, is the book Made to Stick. There’s also a really useful document The Fundamental Templates of Quality Ads that reaches the fascinating conclusion that the most creative ads are based off six templates. Almost saying that by limiting an ad designer’s options to ones that are already effective, the designer is more free to explore more interesting options than the ones that don’t work.
The part that worries me is that knowledge can limit the designer’s ability to communicate. I listen to conversations between designers or talks by them and they seem to be talking about intangibles that they can’t fully define. It worries me that I might gain a language about design but not the ability to design. In the mean time, the new language cuts me off from the average person.
I’m unlikely to know if I don’t try learning. I hope that by keeping the worry in mind, I remember what it was like to lack the knowledge. That way I’d retain the ability to communicate the problem to non-experts.